Akoth Alice Fall 2021-Advance Media Studies

 Skin lightening products have increasingly become popular in many African countries especially among women. This is because white or lighter skin is seen as more attractive and is linked with higher status, privilege, and beauty. 40% of African women bleach their skin, in Nigeria- 77%, Togo- 59%, South Africa- 35%, Senegal- 27%, and Mali 25% use skin lighting products (According to the WHO, as of 2011). The media has played a major role in promoting this perception of lighter skin as revered as beautiful compared to dark skin, on billboards, magazines, television commercials, music videos, films, products labels, digital adverts, and on the internet. All these platforms show images and videos, many photoshopped, airbrushed, and retouched to make lighter skin look more attractive and desirable.  I will look at Ads, movies and TV shows, and celebrities & music videos. I will consider three forms of media including, ads, movies and Tv shows, and celebrities and music videos, and

 Social Networking sites such as Facebook, WhatsApp, Twitter, Tiktok among others have influenced the lives of users in various ways both positive and negative. In this project, my focus will be on Facebook. Before looking at the impact on self-esteem, I will look at how one celebrated local artist back in my home country uses her Facebook book page, who posts there, what kind of content, the photos, the colors and look in the how the media concepts of production, technique, and reception are applied. Production' the account is owned by a music artist Rema Namakula, a celebrated artist in Uganda, she{s considered one of the well-to-do artists so has good money.  Technique- The photos shared on her page, some are natural, others, planned, edited, and enhanced for better appearance. She also uses bright colors that captivate the eyes, blue, red, white. Reception- Her followers and viewers use the like, share and comment options to react to her posts and photos and they receive a larg

 Akoth Alice 1120191001 Advanced Media Studies.   TWICE トゥワイス | Y! Mobile (TV Commercial) The ad is about student discount on Y! Mobile and one of the techniques was to use a school setting since it comprises of young people with mobile phones who would want to save their money on data by using the discounts hence more turnover for Y! Mobile.  Using TWICE too was a great technique because the J-pop, K-pop the dance group is popular among young people, and this would appeal to the fans to subscribe for the discount. The Colour- transitioned from dull colors at the start of the ad to bright colors that are appealing to young people, easy to identify, and can be associated with exciting and interesting moods.   The laboratory experiment- I think it calls the attention of the viewer to try out the discount, to experiment with the discount and they will have interesting results. The production of the ad is by Y! Mobile, a Japanese mobile operator, and Asymmetric digital sub

  Akoth Alice 1120191001 Advanced Media   Kimo-kawaii Catharsis: millennials, depression, and the empty healing of Sanrio's Gudetama The argument is very convincing because it explains the social and cultural impact of Gudetama that has been ignored or downplayed by society. Gudetama portrays a clear picture of the experiences that young Japanese go through in the work environment. The pressure associated with work. They do not enjoy the experience, but they must continue working, otherwise, they will be seen as lazy. But the experience is having a negative impact on their social life and mental health. So, in Gudetama the young millennials find a healing or soothing experience similar to theirs that is described as Kimo-kawaii (gross cute), so they feel they are not in this experience alone. Gudetama also reflects the extent to which mental health is not taken seriously in Japanese society. Even if someone is having depression or any mental health problems, they do not

 Akoth Alice 1120191001 Advanced Media Studies 15 th October 2021 The Daily Monitor News Paper. The Daily Monitor newspaper is a privately owned newspaper under the Nation Media Group, NMG based in Nairobi Kenya founded by His Highness the Aga Khan IV. The Daily Monitor was founded in 1992 as The Monitor and was in June 2005 renamed The Daily Monitor. The private ownership of the newspaper to a great extent guarantees a high degree of independence in its operations, business, and reporting, it hires independently-minded journalists and reporters to ensure independent reporting. The newspaper is regulated by the government through the Press and Journalists Act passed in 1995. It is in charge of licensing journalists, addressing issues arising against the media, taking disciplinary action against journalists. It is also in charge of licensing journalists, addressing issues arising against the media, taking disciplinary action against journalists among other roles concerning

   Akoth Alice 1120191001 Advanced Media Studies   Record and report your daily media intake for a few days My media consumption in three days period Primary media Live Facebook and YouTube news broadcasts and interviews (NTV-Uganda, and Individual YouTube Channels) - 6 hours   Online news articles (BBC, Kyodo News, and Daily Monitor(Uganda)- a few minutes, just to check out what is making news.   Secondary Music and online radio  (On YouTube and MCFradio)- 4hours Tertiary Music, YouTube, Facebook WhatsApp, Line- 6 plus hours   What kind of consumer is your media making you? A multiple consumer of media, using social media, while listening to music on youtube. Heavily reliant on online sources for information because I find most of the news items on social media and online sources.