Akoth Alice Fall 2021-Advance Media Studies

 Social Networking sites such as Facebook, WhatsApp, Twitter, Tiktok among others have influenced the lives of users in various ways both positive and negative. In this project, my focus will be on Facebook. Before looking at the impact on self-esteem, I will look at how one celebrated local artist back in my home country uses her Facebook book page, who posts there, what kind of content, the photos, the colors and look in the how the media concepts of production, technique, and reception are applied. Production' the account is owned by a music artist Rema Namakula, a celebrated artist in Uganda, she{s considered one of the well-to-do artists so has good money.  Technique- The photos shared on her page, some are natural, others, planned, edited, and enhanced for better appearance. She also uses bright colors that captivate the eyes, blue, red, white. Reception- Her followers and viewers use the like, share and comment options to react to her posts and photos and they receive a larg

 Akoth Alice 1120191001 Advanced Media Studies.   TWICE トゥワイス | Y! Mobile (TV Commercial) The ad is about student discount on Y! Mobile and one of the techniques was to use a school setting since it comprises of young people with mobile phones who would want to save their money on data by using the discounts hence more turnover for Y! Mobile.  Using TWICE too was a great technique because the J-pop, K-pop the dance group is popular among young people, and this would appeal to the fans to subscribe for the discount. The Colour- transitioned from dull colors at the start of the ad to bright colors that are appealing to young people, easy to identify, and can be associated with exciting and interesting moods.   The laboratory experiment- I think it calls the attention of the viewer to try out the discount, to experiment with the discount and they will have interesting results. The production of the ad is by Y! Mobile, a Japanese mobile operator, and Asymmetric digital sub